In order to build an effective marketing strategy, you have to include article marketing within your toolkit. Without it, you will find it harder than you thought to start generating an online income. Article marketing is incredibly powerful when used correctly.
Don't underestimate the power of free marketing methods such as article marketing as they are just as, if not more, effective at generating traffic to your website.
This is how you do it.
Well, you should be able to get your hands on the software that you'll need: its called Microsoft Word
Write about what you know. Be passionate about your subject and let it show in your copy that you know your subject well. You want to keep your articles to about 400 words. If this sounds like a lot to you, it isn't - just try typing a few paragraphs about something that you know about, hit the word count button and you'll probably be surprised at the result.
What do you write about? Well it has to be relevant to the website you are promoting. Choose a specific aspect and write with authority. Keep a check on your word count and don't drift off-subject.
The whole point of writing articles is for them to be read and for you to be credited with their content. So make sure you provide quality and value in your articles. The title should aim to grab the readers attention so that they want to learn more, and the main body should provide them with that information. Don't let your reader walk away without gaining something themselves.
Understand that to be successful, article marketing must contain quality content and not just be about publishing high quantity, instead of high quality.
Submitting your articles is free with many article directories. I would recommend using www.ezinearticles.com, or just go to Google " there are plenty out there. I'd advise you to submit each of your articles to at least 3 separate article directories. This will increase the amount of potential traffic to your site.
Don't underestimate the power of free marketing methods such as article marketing as they are just as, if not more, effective at generating traffic to your website.
This is how you do it.
Well, you should be able to get your hands on the software that you'll need: its called Microsoft Word
Write about what you know. Be passionate about your subject and let it show in your copy that you know your subject well. You want to keep your articles to about 400 words. If this sounds like a lot to you, it isn't - just try typing a few paragraphs about something that you know about, hit the word count button and you'll probably be surprised at the result.
What do you write about? Well it has to be relevant to the website you are promoting. Choose a specific aspect and write with authority. Keep a check on your word count and don't drift off-subject.
The whole point of writing articles is for them to be read and for you to be credited with their content. So make sure you provide quality and value in your articles. The title should aim to grab the readers attention so that they want to learn more, and the main body should provide them with that information. Don't let your reader walk away without gaining something themselves.
Understand that to be successful, article marketing must contain quality content and not just be about publishing high quantity, instead of high quality.
Submitting your articles is free with many article directories. I would recommend using www.ezinearticles.com, or just go to Google " there are plenty out there. I'd advise you to submit each of your articles to at least 3 separate article directories. This will increase the amount of potential traffic to your site.
About the Author:
Ed Hodgson is recognized as an authority figure in the internet marketing industry who effectively uses article marketing to increase traffic to his own websites. As an online marketing mentor, he coaches newcomers to the industry with his proven marketing system to increase a substantial income online.
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